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Our Projects on Media
Status through art, not wildlife

Through research on consumer behaviour, TRAFFIC and Intelligentmedia have identified how “conspicuous consumption” of threatened wildlife parts, such as rhino horn, is used in an attempt to confer social status.(View more >>)

Chi Initiative on Vnexpress: Trần Bảo Sơn làm đại sứ chiến dịch chống buôn sừng tê giác

Nam diễn viên kiêm nhà sản xuất phim tham gia các hoạt động tuyên truyền chống buôn bán động vật hoang dã trong chiến dịch kéo dài đến năm 2017.(View more >>)

Initiative instills zero-tolerance towards rhino horn consumption

TRAFFIC and Intelligentmedia (Vietnamese behaviour-change communication company) on July 6 launched the second phase of their “Chi” or “Strength of Will” initiative, with updated messages and images to continue with the mission to instill a zero-tolerance towards rhino horn consumption.(View more >>)

TRAFFIC launches campaign to end rhino horn use

HÀ NỘI — TRAFFIC and Intelligentmedia have launched the second phase of its Chí (Strength of Will) initiative, with updated messages and images that continue its mission to instill a zero-tolerance attitude towards rhino-horn consumption.(View more >>)

Chi initiative phase II on Vietnamese National Tivi channel VTV1

TRAFFIC and Intelligentmedia (Vietnamese behavior change communication organization) on July 6 launched the second phase of their “Chi” or “Strength of Will” initiative, with updated messages and images to continue with the mission to instill a zero-tolerance towards rhino horn consumption.(View more >>)

Businessmen urged to say no to rhino horn consumption

The second phase of “Chi” or “Strength of Will” initiative was launched in Vietnam on Wednesday to call for local businessmen to stop consuming rhino horns to save the endangered animal.(View more >>)

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Key Word :

Intelligentmedia | Behavior change communication | Truyền thông thay đổi hành vi | Demand reduction in Vietnam | Chi initiative | Strength of Will initiative