Concept of Social Behavior change communications
Social Behavior change communications (SBCC) are targeted campaigns that are focused on a specific segment of the population. These campaigns are based on in-depth research of the target audience - including which messages they find most impactful and which messengers they are most likely to listen to, and which interventions are most meaningful to them.
In this way, behavior change communications are human-centered. They are tailored and tested to increase their likelihood of success. Research has shown that they are more effective than awareness-raising campaigns in changing people’s behavior. They are particularly effective when dealing with a group of people who is already aware that what they are doing violates laws or is damaging to the environment.
About Intelligentmedia
Intelligentmedia is the first local social enterprise who implements successful Social Behavior Change Communication campaigns which are used to motivate people adopting and using new services, products or behaviors. We have extensive experience in Social Behavior change communications in a variety of sectors including wildlife conservation, climate change, environment protection, health care and road safety.
Intelligentmedia is the leading Vietnam-based marketing and communication firm in Vietnam. We are the trusted partner to most of global Fortune 500 and Vietnamese leading clients. Founded more than 10 years ago, Intelligentmedia is expert in Social Behavior change communications and Effective Enforcement.
Resourceful and reliable services nationwide with office in Hanoi, together with fieldwork employee in 63 cities and provinces.
By offering multiple communication and marketing services, Intelligentmedia plays a very critical role in helping both domestic and foreign companies achieve the best result in their business, regardless of the distance involved. We also help NGOs (Non – Governmental Organizations) and foreign organizations to gain great achievements in social marketing campaigns.
Intelligentmedia
Add: 21 Floor, Capital Tower, 109 Tran Hung Dao Street, Hoan Kiem District, Hanoi, Vietnam
Contact: info@intelligentmedia.vn
Hotline: 0912161938
Tel: (+84) 24.39412990; Fax: (+84) 24-39412991