Social Behavior Change Communication
Social Behavior Change Communications (SBCC) are targeted campaigns that are focused on a specific segment of the population. These campaigns are based on in-depth research of the target audience - including which messages they find most impactful and which messengers they are most likely to listen to, and which interventions are most meaningful to them.
In this way, SBCC campaigns are human-centered. They are tailored and tested to increase their likelihood of success. Research has shown that they are more effective than awareness-raising campaigns in changing people’s behavior. They are particularly effective when dealing with a group of people who is already aware that what they are doing violates laws or is damaging to the environment.
About Intelligentmedia
Intelligentmedia is the first local social enterprise who implements successful Social Behavior Change Communication (SBCC) campaigns which are used to motivate people adopting and using new services, products or behaviors. We have extensive experience in SBCC in a variety of sectors including wildlife conservation, environment protection and sustainable development.
Intelligentmedia is the leading Vietnam-based marketing and communication firm in Vietnam. We are the trusted partner to most of global Fortune 500 and Vietnamese leading clients. Founded more than 10 years ago, Intelligentmedia is expert in Social Behavior Change Communications and Effective Enforcement.
Our vision
Social mission is core to success
Our Methodology
Social and behavior change communication (SBCC) consists of:
- Behavior Change Communication strategy: influence target audience’s action through interventions which fit their needs and preferences to shape motivation and reduce barriers towards change.
- Social Mobilization: shift social norms and culturally accepted consumption choices.
- Advocacy: advocate for strengthened and enforcing laws/policies/regulations.
