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IntelligentmediaIntelligentmediaBehavior change communication
Intelligentmedia is the first local social enterprise who implement successful Behavior Change Communication campaign (BCC) which are used to motivate people adopting and using new services, products or behaviors.
Behavior Change Communication - Intelligentmedia

Concept of behavior change communication 

Behavior change communication is a process of working with individuals, communities and societies to achieve two goals: To develop communication strategies to promote positive behavior, appropriate to the desired media personnel; Create a supportive environment that will enable people begin the process of behavioral change should be able to maintain that positive behaviors. The media event program is evaluated as objects approach the media with easy and most effective. This activity can reach a large number of different objects.


Intelligentmedia is the first local social enterprise who implement successful Behavior Change Communication campaign (BCC) which are used to motivate people adopting and using new services, products or behaviors. We have extensive experience in Behavior change communication in a variety of sectors including conserve wildlife, climate change, environment protection, health and road safety.

Intelligentmedia is the leading Vietnam-based marketing and communication firm in Vietnam. We are the trusted partner to most of global Fortune 500 and Vietnamese leading clients. Founded in 2006, Intelligentmedia is expert in event & activation, promotion, PR, social campaign, digital marketing, media, production.

Resourceful and reliable services nationwide with office in Hanoi, together with fieldwork employee in 64 cities and provinces.

By offering multiple communication and marketing services, INTELLIGENTMEDIA plays a very critical role in helping both domestic and foreign companies achieve the best result in their business, regardless of the distance involved. We also help NGOs (Non – Governmental Organizations) to gain great achievements in social marketing campaigns.

Add: 21 Floor, Capital Tower, 109 Tran Hung Dao Street, Hoan Kiem District, Hanoi, Vietnam 
Hotline: 0912161938
Tel: (+84) 24.39412990; Fax: (+84) 24-39412991


Lastest news
USAID Promotes Chi Initiative to Drive Down Demand for Rhino Horn

The USAID Wildlife Asia project launched the third phase of the Chi Initiative, a program to help decrease consumer demand for rhino horn in Vietnam. (View more >>)

Vietnamese media encouraged to become “agents of change” in efforts to deter wildlife crime

Approximately 70 influential guests gathered today in Hanoi for a World Rhino Day Seminar organized by TRAFFIC and Behaviour change communication company Intelligentmedia on the role of Vietnamese media in promoting the protection of threatened wildlife, including rhino species. (View more >>)

Chi initiative - TRAFFIC launches campaign to end rhino horn use

Chi initiative — TRAFFIC and Intelligentmedia have launched the second phase of its Chi (Strength of Will) initiative, with updated messages and images that continue its mission to instill a zero-tolerance attitude towards rhino-horn consumption. (View more >>)

About rhino

There have been times, rhinos scattered on the plains of Africa with thousands of individual numbers. Sadly it is now, they had been rescued from the brink of extinction but then again threatened. (View more >>)

Chi Initiative instills zero-tolerance towards rhino horn consumption

TRAFFIC and Intelligentmedia on July 6 launched the second phase of their “Chi” or “Strength of Will” initiative, with updated messages and images to continue with the mission to instill a zero-tolerance towards rhino horn consumption. (View more >>)

Key Word :

Intelligentmedia | Behavior change communication | Truyền thông thay đổi hành vi | Demand reduction in Vietnam | Chi initiative | Strength of Will initiative