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Intelligentmedia is the first local social enterprise who implement successful Social Behavior Change Communication campaign (SBCC) which are used to motivate people adopting and using new services, products or behaviors.
Theory of Change

Social Behavior Change Communication


Social Behavior Change Communications (SBCC) are targeted campaigns that are focused on a specific segment of the population. These campaigns are based on in-depth research of the target audience - including which messages they find most impactful and which messengers they are most likely to listen to, and which interventions are most meaningful to them.
In this way, SBCC campaigns are human-centered. They are tailored and tested to increase their likelihood of success. Research has shown that they are more effective than awareness-raising campaigns in changing people’s behavior. They are particularly effective when dealing with a group of people who is already aware that what they are doing violates laws or is damaging to the environment.

 

About Intelligentmedia

Intelligentmedia is the first local social enterprise who implements successful Social Behavior Change Communication (SBCC) campaigns which are used to motivate people adopting and using new services, products or behaviors. We have extensive experience in SBCC in a variety of sectors including wildlife conservation, environment protection and sustainable development.

Intelligentmedia is the leading Vietnam-based marketing and communication firm in Vietnam. We are the trusted partner to most of global Fortune 500 and Vietnamese leading clients. Founded more than 10 years ago, Intelligentmedia is expert in Social Behavior Change Communications and Effective Enforcement.

 

Our vision
Social mission is core to success


Our Methodology
Social and behavior change communication (SBCC) consists of:
- Behavior Change Communication strategy: influence target audience’s action through interventions which fit their needs and preferences to shape motivation and reduce barriers towards change.
- Social Mobilization: shift social norms and culturally accepted consumption choices.
- Advocacy: advocate for strengthened and enforcing laws/policies/regulations.

 


 

 

 

 

 

 

Lastest news
USAID Promotes Chi Initiative to Drive Down Demand for Rhino Horn

The USAID Wildlife Asia project launched the third phase of the Chi Initiative, a program to help decrease consumer demand for rhino horn in Vietnam. (View more >>)

Vietnamese media encouraged to become “agents of change” in efforts to deter wildlife crime

Approximately 70 influential guests gathered today in Hanoi for a World Rhino Day Seminar organized by TRAFFIC and Behaviour change communication company Intelligentmedia on the role of Vietnamese media in promoting the protection of threatened wildlife, including rhino species. (View more >>)

Chi initiative - TRAFFIC launches campaign to end rhino horn use

Chi initiative — TRAFFIC and Intelligentmedia have launched the second phase of its Chi (Strength of Will) initiative, with updated messages and images that continue its mission to instill a zero-tolerance attitude towards rhino-horn consumption. (View more >>)

About rhino

There have been times, rhinos scattered on the plains of Africa with thousands of individual numbers. Sadly it is now, they had been rescued from the brink of extinction but then again threatened. (View more >>)

Chi Initiative instills zero-tolerance towards rhino horn consumption

TRAFFIC and Intelligentmedia on July 6 launched the second phase of their “Chi” or “Strength of Will” initiative, with updated messages and images to continue with the mission to instill a zero-tolerance towards rhino horn consumption. (View more >>)

Key Word :

Intelligentmedia | Behavior change communication | Truyền thông thay đổi hành vi | Demand reduction in Vietnam | Chi initiative | Strength of Will initiative