Social and Behavior Change Communication
Social and Behavior Change Communications (SBCC) are targeted campaigns that are focused on a specific segment of the population. These campaigns are based on in-depth research of the target audience - including which messages they find most impactful and which messengers they are most likely to listen to, and which interventions are most meaningful to them.
In this way, SBCC campaigns are human-centered. They are tailored and tested to increase their likelihood of success. Research has shown that they are more effective than awareness-raising campaigns in changing people’s behavior. They are particularly effective when dealing with a group of people who is already aware that what they are doing violates laws or is damaging to the environment.
About Intelligentmedia
Intelligentmedia, as a social entity, is devoted to drive sustainable, dynamic and community-led changes benefiting the prosperous, equal and environmentally friendly society. Our interventions focus on the following key sectors:
1.Policy Advocacy and Regulation
2.Strengthening resilience to climate change, especially the poor, vulnerable and untouched groups
3.Protecting threatened and endangered wildlife species
There is an element of SOCIAL AND BEHAVIOR CHANGE COMMUNICATION that cuts through all of those sectors. That means to apply behavioural science for the design and implementation of evidence-based, locally-led and audience-targeted innovatives which ultimately change and sustain the change on the KAP of targeted audience group.
Our vision
Social mission is core to success
Our Methodology
Social and behavior change communication (SBCC) consists of:
- Behavior Change Communication strategy: influence target audience’s action through interventions which fit their needs and preferences to shape motivation and reduce barriers towards change.
- Social Mobilization: shift social norms and culturally accepted consumption choices.
- Advocacy: advocate for strengthened and enforcing laws/policies/regulations.
