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Chi initiative phase II on Vietnamese National Tivi channel VTV1

TRAFFIC and Intelligentmedia (Vietnamese behavior change communication organization) on July 6 launched the second phase of their “Chi” or “Strength of Will” initiative, with updated messages and images to continue with the mission to instill a zero-tolerance towards rhino horn consumption.

TRAFFIC and Intelligentmedia (Vietnamese behavior change communication organization)  on July 6 launched the second phase of their “Chi” or “Strength of Will” initiative, with updated messages and images to continue with the mission to instill a zero-tolerance towards rhino horn consumption.

Click the link to view: https://www.youtube.com/watch?v=oCf1dVYtPJo&feature=youtu.be

Key Word :

Intelligentmedia | Behavior change communication | Truyền thông thay đổi hành vi | Demand reduction in Vietnam | Chi initiative | Strength of Will initiative