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Businessmen urged to say no to rhino horn consumption

The second phase of “Chi” or “Strength of Will” initiative was launched in Vietnam on Wednesday to call for local businessmen to stop consuming rhino horns to save the endangered animal.

Van Ly

Friday,  Jul 8,2016,22:59 (GMT+7)

The second phase of “Chi” or “Strength of Will” initiative was launched in Vietnam on Wednesday to call for local businessmen to stop consuming rhino horns to save the endangered animal.

The initiative targets wealthy urban men aged between 35 and 55 who are primary rhino horn consumers. The message of “Chi” is that a man’s success, masculinity and good fortune come from the strength of his character, not a piece of horn.

The initiative encourages well-to-do businessmen to demonstrate the strength of will by becoming leaders in corporate social responsibility and wildlife protection.

Behavior change communication

 

Lesley Craig, Deputy Head of Mission for the British Embassy in Hanoi, speaks at a news briefing to launch the second phase of “Chi”initiative in Vietnam on Wednesday in Hanoi - PHOTO: VAN LY

Businessmen are also urged to act as leaders in their communities and take a stand against the consumption of rhino horns in their personal lives and business networks.

The second phase of the program was presented in Vietnam by Traffic, a non-governmental organization working globally on wildlife trade, and Intelligent Media, a behavior change communications company based in Hanoi.

According to Traffic, demand for rhino horns in Asia encourages the poaching of rhinos in Africa and Asia, with over 1,000 rhinos illegally killed a year for their horns, thus putting the future survival of rhinos in jeopardy.

Rhino horn is mainly used by wealthy individuals as a supposed health tonic and as a means to flaunt their wealth. Yet the buying and selling of rhino horn is illegal under international and Vietnamese regulations.

Madelon Willemsen, head of TRAFFIC representative office in Vietnam, said the first stage of Chi” initiative was launched on World Rhino Day on September 22, 2014 by TRAFFIC and Save the Rhino International, and sponsored by the British government.

During the first phase of the program, the initiative was brought to over five million Vietnamese, including two million belonging to the targeted group, through seminars, training courses and related events, Willemsen said.

Source: http://english.thesaigontimes.vn/48455/Businessmen-urged-to-say-no-to-rhino-horn-consumption.html

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Intelligentmedia | Behavior change communication | Truyền thông thay đổi hành vi | Demand reduction in Vietnam | Chi initiative | Strength of Will initiative